Turn Your Love of Swimming into Your Own BusinessFree Webinar:
'Start Your Swim School in 90 Days' PLUS Exclusive LIVE Q&A Sessions with Founder Jennifer May Dec 18 & Jan 7 at Noon EST |
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Plus: You'll Receive an Invite to the Live Q&A
⭐️ Instant access ⭐️ No credit card ⭐️ 100% Free for everyone ⭐️ Unsubscribe anytime
Cohort #1 applicants must live within 100 miles of Montclair, NJ
Cohort #1 applicants must live within 100 miles of Montclair, NJ
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Learn the Proven System that Built a 5-Star Business
In this 45-minute FREE webinar you'll discover:
📈 The massive opportunity in the $3+ billion underserved learn-to-swim market, and how to carve out YOUR niche.
🏊♀️ My exact blueprint for bootstrapping my swim school from zero to six figures (without loans or investors)
🎯 The 3-step validation method I used to attract my first 20 clients in 60 days
🏊 Why our proven curriculum saves you years of trial-and-error, and why parents call it "worth the investment."
💰 The pricing strategy that helped me charge premium rates—and how you can make your first $3,000 the first month
🏆 The 5 personal qualities every successful swim school owner possesses
Register for the FREE webinar and you'll get:
🌟 INSTANT WEBINAR ACCESS
Pre-recorded 45-minute training
Watch anytime, unlimited replays
Pre-recorded 45-minute training
Watch anytime, unlimited replays
🌟 LIVE Q&A INVITATIONS
→ Choose December 18 OR January 7 (or both!)
→ Limited to 20 attendees per session
→ Get YOUR questions answered by our Founder, Jennifer May
→ Q&A attendees get priority application review
→ BONUS: Exclusive financial planning and market validation worksheets
→ Choose December 18 OR January 7 (or both!)
→ Limited to 20 attendees per session
→ Get YOUR questions answered by our Founder, Jennifer May
→ Q&A attendees get priority application review
→ BONUS: Exclusive financial planning and market validation worksheets
🌟 EXCLUSIVE BONUSES
"Take the Plunge" Mindset video—Jennifer's personal story of going from employee to entrepreneur.
Step-by-step workbook to map out YOUR swim school launch plan
"Take the Plunge" Mindset video—Jennifer's personal story of going from employee to entrepreneur.
Step-by-step workbook to map out YOUR swim school launch plan
🌟 AUTOMATIC ENTRY to WIN our STARTUP KIT GIVEAWAY—WORTH OVER $300
All webinar registrants are entered—one winner will be selected from Cohort #1 participants
All webinar registrants are entered—one winner will be selected from Cohort #1 participants
🎁 FOUNDING MEMBER SPECIAL:
25% OFF Cohort #1 Tuition (save over $700!)
Why the Live Q&A Sessions are Critical
The webinar gives you the blueprint.
The Q&As—Dec 18 & Jan 7, noon EST— give you the confidence to actually do it.
The Q&As—Dec 18 & Jan 7, noon EST— give you the confidence to actually do it.
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✅ Meet Jennifer
Q&A Sessions are your only chance to meet Jennifer before the program starts. ✅ Get Personal Answers Jennifer will address YOUR specific situation, market, challenges and opportunities in your area. ✅ Ask "Uncomfortable" Questions What if I'm not a strong swimmer? What about insurance? What pool do I use? How do I get my first client? Ask anything. ✅ Meet Other Aspiring Swim School Owners See who else is interested (we ensure no market overlap for LifeCycle-certified teachers). ✅ Receive Bonus Worksheets for Live Attendees Receive editable financial planning and market validation worksheets. ✅ Get Priority Application Review Q&A attendees move to the front of the line for Cohort #1 acceptance. ‼️ Each Q&A session is limited to 20 participants to ensure personal attention. |
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Cohort #1 Founding Member Details
We're keeping our first cohort small and local so Jennifer can deliver all training.
Here's what makes Cohort #1 special:
✅ 25% Founding Member Discount
Save over $700 as an early adopter (this discount won't be available for future cohorts)
✅ Personal Training from Jennifer
Our founder, Jennifer, will handle all your in-person, in-water training (future cohorts may train with certified instructors)
✅ Regional Focus
Limited to residents within 100 miles of Montclair, NJ, where Jennifer trains you at our pools.
✅ Limited to just 5 People
We're starting small to perfect the program before scaling.
What's true for all cohorts:
✅ Application-based Selection
We carefully select people who align with our values and water safety mission.
✅ Protected Territory
Every LifeCycle teacher gets their own market with zero competition from other LifeCycle teachers.
✅ Risk-Free Application Fee
$25 fee (fully refunded if not accepted; applied toward tuition if accepted)
Here's How it Works:
1️⃣
Watch the FREE webinar
Learn the business and decide if our swim school model is a good fit for you.
2️⃣
Attend Live Q&A Sessions
Highly recommended so you get the clarity to decide.
Watch the FREE webinar
Learn the business and decide if our swim school model is a good fit for you.
2️⃣
Attend Live Q&A Sessions
Highly recommended so you get the clarity to decide.
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Benefits:
🌟 Priority Application Review 🌟 Meet Jennifer live and get direct answers to YOUR questions 🌟 Only 20 spots per Q&A 🌟 Exclusive Bonus: Q&A Attendees get financial planning template |
3️⃣
Apply to Cohort #1
$25 application fee (refunded if not accepted). Must live within 100 miles of Montclair, NJ
4️⃣
Get Accepted
Only 5 spots available to founding members
5️⃣
Start Your Certification
Virtual training starts February 16, with in-water training April-June
What our clients say...
Read all the reviews here.
What our teachers say:
JACLYN H., Certified LifeCycle Instructor:
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"At my previous swim school, they basically threw me in the water with no training. LifeCycle's training has been fantastic—it's completely transformed my teaching and my students' results. I'm so much more confident as a teacher now."
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DEDRIE H., Certified LifeCycle Instructor:
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"Jennifer's training for students with ADHD and autism has been game-changing. The techniques work beautifully with neurotypical kids too. I've never felt more prepared to help every swim student succeed. My D-1 swim team taught me how to race...Jennifer's training teaches me how to teach."
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A Swim Business Would be Perfect for You
If You Love Swimming and...
You're looking for flexible extra income without a long learning curve—part-time, weekends, evenings, summers, or even full-time. |
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You're a teacher, or retired teacher, looking for summer income. |
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You already teach backyard swim lessons and want to scale your business, or work for yourself.
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Your job has scheduling gaps and you want a profitable side income on your terms. |
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You're a former competitive swimmer (like me!) ready to turn your skills into a side-hustle or career. |
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You're burnt out and seeking work that's meaningful and empowering. |
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Disclaimer: Results and earnings vary for each individual and market. LifeCycle Swim School makes no guarantees of income or success. Testimonials and examples shown are for illustration only.
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Hi, I'm Jennifer May.
I've got 10 years of swim school ownership & teaching experience, and I know what you're thinking...
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Can I really turn my love of swimming into a business?
Will people actually pay me? Can I compete with established swim schools? What pool can I use? I asked myself those exact questions in 2016. I had recently quit my six-figure corporate job. I was teaching swim lessons at a local swim school "just to stay busy" and dreaming of owning my own business. Fast forward: My team and I have taught over 1,000 students, I've trained 20+ teachers, and built a business with 5-star reviews that parents rave about. But here's the truth: I wish I had someone to guide me when I started. I made costly mistakes, wasted time on things that didn't work, and learned hard lessons about hiring and scaling. That's why I created this certification program. The U.S. desperately needs more quality swim schools—and you don't need to figure this out alone. Watch my FREE webinar and let me show you exactly how to do this the smart way. |
FAQ
Q: Do I need teaching experience to attend the webinar?
A: No! The webinar is for anyone interested in starting a swim school, regardless of experience.
Q: Do I have to attend a Q&A session?
A: No. Anyone can apply to the certification program, but we highly recommend it. Q&A attendees get personalized guidance and priority application review for Cohort #1.
Q: What if I can't make either Q&A session live?
A: We'll send you a replay, but live attendees get priority application status and the free download worksheets.
Q: What if I don't live near Montclair, NJ?
A: The webinar is free and available for everyone! However, Cohort #1 certification is limited to the 100-mile radius. Future cohorts will expand to other regions.
Q: How much does the certification program cost?
A: Pricing details are covered in the webinar, but Cohort #1 members get 25% OFF (save over $700).
Q: Can I start part-time?
A: Absolutely! Our founder started part-time, and expanded her hours as her client list grew.
Q: What's included in the certification program?
A: The certification includes pre-recorded training modules that cover business set-up as well as the curriculum, live video sessions, in-water training with Jennifer, curriculum materials, plus, options for ongoing support and curriculum updates. We cover all details in the webinar.
A: No! The webinar is for anyone interested in starting a swim school, regardless of experience.
Q: Do I have to attend a Q&A session?
A: No. Anyone can apply to the certification program, but we highly recommend it. Q&A attendees get personalized guidance and priority application review for Cohort #1.
Q: What if I can't make either Q&A session live?
A: We'll send you a replay, but live attendees get priority application status and the free download worksheets.
Q: What if I don't live near Montclair, NJ?
A: The webinar is free and available for everyone! However, Cohort #1 certification is limited to the 100-mile radius. Future cohorts will expand to other regions.
Q: How much does the certification program cost?
A: Pricing details are covered in the webinar, but Cohort #1 members get 25% OFF (save over $700).
Q: Can I start part-time?
A: Absolutely! Our founder started part-time, and expanded her hours as her client list grew.
Q: What's included in the certification program?
A: The certification includes pre-recorded training modules that cover business set-up as well as the curriculum, live video sessions, in-water training with Jennifer, curriculum materials, plus, options for ongoing support and curriculum updates. We cover all details in the webinar.
Important Dates for Cohort #1 Applicants*
Designed to learn while keeping your current job—then launch Spring 2026
*Within 100-mile radius of Montclair, NJ
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📅 Dec 15 Webinar access & applications open
💬 Dec 18 Live Q&A #1 (noon EST) 💬 Jan 7 Live Q&A #2 (noon EST) ⏰ Jan 26 Applications close (only 5 spots!) ✅ Jan 30 Acceptance notifications sent 🎓 Feb 16 Virtual training begins 🏊 April-June In-water training 🚀 March 30+ Launch your swim school! |
To view and download the Cohort #1 certification timeline with all key dates, click here.
